Knowledge Base

Website or Social Media? Real Market Determination with Website

Websites in our country are not considered to be more than a label, an address on a business card or a brochure on a coffee table. Internet advertising solutions, which can provide great advantages especially for small and medium-sized enterprises, are not used at the desired level.

However, with the website and internet advertising, which have very low marketing and promotion costs, you can open up to new markets in a dimension that you can never imagine, and you can reach a very wide customer base by eliminating regional and distance differences.

As much as the importance given to the design and design of the content pages on the websites, the benefit we will create with market awareness - customer control and follow-up - potential customer referrals will exceed our expectations by examining and analysing the website visitor statistics and using interaction and communication alternatives more effectively through the website.

> Even if your website is on the first page of search engines, if the in-site feedback methods that direct your site visitors and enable them to contact you are not used effectively, it will not be at the desired level to turn this situation into profit.

CUSTOMER REQUESTS AND NEEDS

In order to find new customers and get them to buy from you, you need to offer products and services that meet their wants and needs. Therefore, you must first be able to define in detail what the wants and needs of the customers in the target market are

Target market selection is important in terms of determining the sales strategies of companies in terms of determining the market potential, evaluating the market, conducting consumer attitude research, making sales forecasts, product development studies, pricing and offering, negotiating and bargaining, and ensuring that operational transactions run smoothly.

Analysing Web Site Visitors

Visitor traffic of your website is important. However, if you do not have information about these site visitors, if you do not know which pages they visit and for what purpose, this will not help you much. In addition, when organising the pages of your website, you can expand your target audience and attract visitors with different characteristics by creating different pages - categories - sections according to different criteria....

Especially with the development of web technologies suitable for mobile phones, this usage period is getting longer. From this point of view, the use of social media platforms is more common.

Website or Social Media?

When we look at the number of people using social media, the number of social media users is clearly in the forefront. People can access a large number of people - groups - pages directly from facebook, twitter, instagram etc. accounts.

But social media shares are instant shares. They are systems prepared on the basis of seeing and communicating the posts made on the profiles at that moment. From this point of view, although the fact that a large number of people are active is seen as an advantage, the difficulty of tracking instant posts is the disadvantage of these environments. This situation necessitates that those who want to gain profit by using social media should be on the internet regularly and continuously and should work to increase the number of views by sharing a large number of posts.

Shares in the media are instantaneous and constantly flowing and changing every moment. As such, the information shared becomes outdated and out of date in a very short time.

In addition, it is necessary to know that the information shared in social media is not included in search engines, especially in Google searches. It is also not possible to categorise, list and archive these posts. However, when people are active in social media, apart from the information they come across by chance, when they need something or when they research a subject, they search directly in search engines such as Google.

Websites are definitely in a superior position in terms of organising, segmenting and finding permanent information in search engines.

Therefore, it is absolutely not enough to act with social media accounts alone in order to be found more - to be followed and to turn them into earnings by taking certain steps over time about a subject on the internet. Instead, it should be acted with an up-to-date and dynamic content management website, and it should be supported by sharing the content pages added to this website through social media accounts. In this way, instant and total followers will be increased.

Keywords that can be used in website content can also provide an advantage in internet searches. Website visitors and website owners can have a very detailed information flow thanks to the fact that the contents of the websites can be sorted - analysed in many different ways according to categories, by date, by those who have received many comments or clicked a lot, and even according to the keywords in it.