Knowledge Base

Web Design or Website Management?

The Key to Success in the Digital World

In today's world, with the internet at the centre of our lives, the importance of having a website is more important than ever. But is it enough to have a website? Or do you need more? At this point, the differences between ‘web design’ and ‘website management’ and the question of which one is most suitable for you comes to the fore.

What is Web Design?

Web design is often perceived as visual and functional structures created by people with technical skills. Web designers create aesthetic and functional websites using graphics, colours, fonts and various software tools. But the work is not only limited to this.

The design of a website is not only about visual aesthetics; it should also be a structure that optimises the user experience (UX), guides visitors through the site and represents your brand accurately. The main issue here is what kind of experience the website offers, rather than technical details.

Website Management: The Real Secret to Success
Website management is not just about creating a site; it requires regular content updates, performance optimisation, SEO work and ongoing maintenance. No matter how well designed a website is, if it is not regularly updated and does not provide valuable information to its visitors, it is doomed to be forgotten in a short time.

Successful website management includes the following elements:

Regular Content Updates: If you want visitors to come back to your site, the content of your site should always be up-to-date and interesting. Old content quickly loses the interest of visitors.

SEO and Performance Optimisation: You should do continuous SEO work to ensure that your website is visible in search engines. You should also make sure that your site speed is always at an optimal level.

User Experience (UX): The user-friendliness of your website allows visitors to spend longer time on the site. Complex navigation structures and slow-loading pages quickly drive users away.

Website or Social Media?

Does it end with setting up a website? Or should you prefer social media? This question can be confusing for many businesses and individuals. Social media attracts attention especially with instant shares and up-to-date content. However, the short-term and instant structure of social media platforms does not make your content permanent in the long term.

Despite the advantages of social media, a website always provides you with a long-term and sustainable digital presence. Your website can be found in search engines, you can archive your content systematically and ensure that your visitors return again and again. However, social media posts usually have an instant and limited impact.

Creating Commercial Benefits Through Websites

Many companies try to provide interaction over the internet by allocating large budgets to social media or advertisement sites. However, this situation is not sustainable in the long term. With good website management, you can increase the impact of your company or personal brand on the internet and establish a more permanent relationship with people.

Websites can be used not only for promotion and sales, but also for information sharing, community building and individual development. Creating a website is the first step to establish a presence in the digital world. But the important thing is how you manage this site.

Continuity and Authenticity of a Website

Web design and management is not a job to be done and left only once. Your website needs to be constantly updated, supported with original content and structured to attract the attention of visitors. Periodic review and reorganisation of the page content on your site not only attracts new visitors, but also ensures that existing visitors come back to your site.

Regularly updated content helps your site rank higher in search engines and allows your site to reach a wider audience. This is one of the cornerstones of your digital marketing strategy.

Why Should We Have a Website?

Many people see having a website as a necessary step only for companies. However, websites are also extremely useful individually. Collecting and organising your posts about your personal interests, experiences and social circle on a website gives you an advantage that social media cannot offer: Permanence.

The posts you make on your social media accounts do not appear in search engines and are only seen by people who follow you. However, a website makes your content permanent and helps you reach a wider audience.

Conclusion Web Design or Website Management?

Web design is the face of a website; however, the real success is measured by how this site is managed. A website that is constantly updated, enriched with original content and supported by SEO studies not only gives you prestige, but also provides long-term commercial benefits.

Having a website is the first step in creating a permanent presence in the internet world. However, keeping your site up-to-date, optimising your content and providing a user-friendly experience are essential for a successful digital strategy.